In the area, a large number of artisan products are to be found, conveying the warmth and culture of the country. In the countless little markets held on a weekly basis in the nearby cities of Ostuni, Martina Franca, Monopoli, Alberobello, Castellana, visitors shall find clothing, typical products, terracotta items, utensils.
Other products worthy of mention are the famous ceramics of Grottaglie, hand-embroidered fabrics, wrought-iron goods, and food products